Drax - Inclusive Management

Working with Drax to create a follow up to the successful live-virtual programme for their top 200 leaders on Creating an Inclusive Culture for their Front Line Manager population.

For this population of over 650 managers, replicating the live-virtual Inclusive Leadership sessions was not sustainable. We therefore worked with Drax to design and produce six videos that the internal team at Drax would use to facilitate internal discussions around Diversity, Equity and Inclusion. One of the six videos was a revised scene from the live-virtual programme, to ensure a commonality and continuation from the Senior Leader Programme.

This programme has also been adapted for delivery to the management population in Drax North America. 

Research & Design


As we went through an in-depth diagnostic phase with Drax for the Senior Leadership Inclusive Leadership Programme, we were able to use a lot of this  research to identify the key topics that the videos should cover. To ensure that the videos would resonate for everyone across Drax, we added to this initial research by speaking to more people, across different Business Units.

Each video focussed on different key topics within the DEI space, to hold up a mirror for managers to spot different non-inclusive behaviours within the workplace and give them the tools and techniques to speak up and understand how they could do things differently. The participants explored: the dangers and impact of making assumptions; what it means to be an ally and when it’s appropriate to challenge behaviours; how to include quieter voices and ensure they are heard; and the concept of microaggressions and how to check biases.   We consciously chose to set the videos in different locations across the business, while not  making them specific to that Business Unit, so that the focus is on the behaviours shown. This makes the  videos  relevant to each participant, regardless of what Business Unit they work for at Drax.

Continuation between the programmes was key – to build commitment from both the Senior Leaders and the frontline managers to work collaboratively to create a truly inclusive and diverse culture at Drax.

To enhance this through line, we also produced a promotional video for the front-line managers to watch before they attended the sessions. This video featured interviews with six of the Senior Leaders who had been through the live-virtual programme, talking about why these sessions are important and how they’ve embedded the actions they committed to within their Action Learning Sets.


Over 110 Managers have gone through the sessions so far and the satisfaction level for the sessions is at 90%, which is a testimony to the collaborative relationship that we have built with Drax.  As the sessions move forward, a digital resource will be launched for teams to access the material and embed the learning further within the business.


“It was really good, and the role plays were very helpful in illustrating sometimes quite subtle lack of inclusion events” Session Participant, Drax

“During and after the training it makes you reflect on situations and how these could be handled differently. It has made me more confident to speak up when something isn’t right.” Session Participant, Drax