Behaviour Change

Welcome to Steps, the pioneering force in behavioural transformation. At Steps, we are dedicated to empowering individuals and organisations to achieve lasting change through our meticulously designed behaviour change courses. Our programmes are crafted by leading experts in psychology, neuroscience, and behavioural economics, ensuring that every course is grounded in the latest research and effective methodologies.

Whether you are looking to enhance personal productivity, improve communication skills, or foster a healthier lifestyle, Steps offers a tailored solution to meet your needs. Our courses are interactive, accessible, and designed to fit seamlessly into your daily routine, enabling you to implement real change that sticks.

Join a community of like-minded learners and start your journey towards personal and professional growth. With Steps, change is not just possible—it’s achievable. Embrace the opportunity to transform your habits, enhance your skills, and unlock your full potential. Start your journey with Steps today and take the first step towards a more fulfilling life.

Importance of Behaviour Change in Personal and Societal Contexts

Behaviour change is crucial in shaping individuals and societies, impacting personal growth and community development. At Steps, we’ve seen first-hand the power of behavioural change in transforming lives and driving societal progress. Through our behaviour research and training programs, we’ve witnessed the profound impact that changing behaviours can have on people’s lives.

Our approach to behaviour change is rooted in understanding the underlying motivations and triggers that drive human actions. By delving deep into the psychology of behaviour, we can design training programs that aren’t only effective and sustainable in the long run. Our focus on behavioural change goes beyond surface-level modifications; we aim to instil lasting habits that can lead to personal growth and societal improvement.

Through our work, we’ve seen individuals undergo remarkable transformations as they embrace new behaviours and ways of thinking. These changes ripple into the community, creating a positive domino effect that fosters a culture of continuous improvement and learning. By investing in behaviour change initiatives, we aren’t just transforming individual lives and contributing to developing healthier, more resilient societies.

Factors Influencing Behavior Change

Understanding the factors that influence behaviour change is critical. Individual factors, environmental factors, attitudes, and beliefs are crucial in shaping how behaviours evolve.

We understand the critical role of motivation and self-efficacy in driving behaviour change. These individual factors can significantly influence a person’s readiness and ability to adopt new behaviours.


Individual motivations play a crucial role in influencing behaviour change. Understanding what drives individuals can help tailor interventions effectively.

Motivation can stem from various sources, such as intrinsic desires, external rewards, or personal values. By tapping into these motivations, behaviour change initiatives can be more targeted and successful. Recognising and addressing these individual motivations is essential to creating sustainable changes in behaviour.


In understanding behaviour change, self-efficacy stands out as a crucial individual factor. Self-efficacy refers to belief in one’s ability to succeed in specific situations or accomplish a task.

Individuals with high self-efficacy tend to set challenging goals, persevere in facing obstacles, and achieve positive behaviour change. Building self-efficacy through encouragement and skill development can significantly impact behavioural outcomes.

Environmental Factors

When considering behaviour change, it’s essential to acknowledge the impact of environmental factors such as social norms, cultural influences, and the physical environment. These elements significantly shape individuals’ behaviours and decisions, influencing how they interact with the world around them.

Social Norms

Throughout our nearly three-decade journey at Steps, we’ve honed our skills in crafting bespoke behaviour change programmes that resonate with diverse global audiences and are rooted in the rich tapestry of local cultures and languages.

Social norms play a crucial role in shaping behaviour, as individuals often conform to societal expectations. Understanding and leveraging these norms can influence positive behavioural changes across various communities.

Cultural Influences

As we delve into cultural influences on behaviour change, we uncover how environmental factors shape our actions and decisions. Cultural norms, beliefs, and values all significantly determine how individuals behave. Our cultural surroundings deeply impact our choices, whether traditions, social expectations, or historical influences.

Understanding these cultural influences is crucial in designing effective behaviour change strategies tailored to specific communities.

Physical Environment

Our exploration of behaviour change through cultural influences reveals the profound impact of the physical environment on shaping individuals’ actions and decisions. The physical surroundings, such as infrastructure, buildings, and natural elements, play a crucial role in influencing behaviour.

Accessibility, aesthetics, and safety can facilitate or hinder behavioural change efforts. Understanding and optimising the physical environment is essential for creating lasting and effective behaviour change interventions.

Attitudes and Beliefs

In understanding behaviour change, attitudes and beliefs are crucial in shaping individuals’ actions and choices. Our perceptions and opinions influence how we interpret information, interact with others, and make decisions. Attitudes are our general evaluations of people, objects, or ideas, while beliefs are specific convictions that we hold to be true.

These factors form the foundation of our behaviour, guiding us towards specific actions and away from others. Addressing and potentially shifting these underlying attitudes and beliefs is essential when promoting behavioural change. By fostering positive attitudes and beliefs that align with desired behaviours, individuals are more likely to embrace change and sustain new habits over time.

The 6 Stages of Behaviour Change

The 6 Stages of Change, also known as the Transtheoretical Model (TTM), is a theoretical framework developed by Prochaska and DiClemente in the late 1970s to understand and facilitate behaviour change across various domains such as health, psychology, and addiction.

This model proposes that individuals progress through a series of stages when modifying behaviour, and interventions should be tailored to match each stage.

Here are the stages explained in detail:

  • Precontemplation: In this stage, individuals have not yet recognised or acknowledged the need for change. They may be unaware of the problem, in denial, or not ready to act. People in this stage may resist efforts to change and may need gentle encouragement and education to become aware of the consequences of their behaviour.
  • Contemplation: During this stage, individuals recognise the need for change but may feel ambivalent or unsure about taking action. They may weigh the pros and cons of change and consider the implications. While individuals in this stage are more open to information and discussions about change, they may still procrastinate or feel overwhelmed by the prospect of change.
  • Preparation: In the preparation stage, individuals are committed to making a change and planning to do so soon. They may take small steps toward change, such as gathering information, setting goals, or seeking support. This stage is characterised by a sense of readiness and determination to take action.
  • Action: The action stage involves implementing specific strategies or behaviours to bring about change. Individuals in this stage actively modify their behaviour, habits, or environment to achieve their goals. This stage requires considerable effort, commitment, and perseverance as individuals navigate challenges and setbacks while striving to maintain new behaviours.
  • Maintenance: After successfully implementing changes, individuals enter the maintenance stage, where they work to sustain the new behaviours over time. This stage involves consolidating gains, managing relapse triggers, and developing coping strategies to prevent regression to previous habits. Maintenance may require ongoing support, reinforcement, and self-monitoring to prevent lapses and ensure long-term success.
  • Termination: In the termination stage, individuals have fully integrated the new behaviour into their lifestyle, and the risk of relapse is minimal. They no longer feel tempted to revert to old habits and are confident in maintaining the change indefinitely. While not everyone reaches this stage, those who experience a sense of mastery and accomplishment have successfully navigated the behaviour change process.

Theories of Behavior Change

We’re excited to explore two prominent theories of behaviour change—Social Cognitive Theory and the Theory of Planned Behavior—in the context of our ongoing discussion.

These theories offer valuable insights into the factors influencing individuals’ decisions and actions, providing a framework for understanding and effectively facilitating behaviour change.

Social Cognitive Theory

Drawing on research and practical application, the Social Cognitive Theory explores how individuals’ behaviours are influenced by observational learning and personal factors. This theory emphasises the importance of social interactions, role models, and self-efficacy in shaping behaviour.

Observational learning occurs when individuals observe others and model their behaviours based on these observations. Personal factors such as beliefs, values, and past experiences also play a crucial role in behaviour change.

Theory of Planned Behavior

After extensive research and practical application, the Theory of Planned Behavior has emerged as a critical framework for understanding and predicting behaviour change. This theory suggests that an individual’s intention to perform a behaviour is the most immediate determinant of their actual behaviour.

It posits that behavioural intentions are influenced by three main factors: attitudes towards the behaviour, subjective norms, and perceived behavioural control.

Attitudes refer to an individual’s positive or negative feelings about performing the behaviour, subjective norms involve perceived social pressure to engage in the behaviour, and perceived behavioural control relates to the individual’s confidence in their ability to perform the behaviour.

Strategies for Behavior Change

Our consultancy focuses on partnering with clients to develop tailored strategies for behaviour change. We believe in creating customised approaches that address each organisation’s needs and challenges. Our strategies are designed to be practical, effective, and sustainable, ensuring long-term success in promoting behaviour change.

One key strategy we employ is setting clear and achievable goals. By defining specific objectives, we provide a roadmap for our clients to follow and measure their progress. These goals are realistic and attainable, ensuring that organisations can track their success and adjust as needed.

Additionally, we emphasise the importance of engaging and involving all stakeholders in the behaviour change process. We create a supportive environment where individuals feel motivated to embrace new behaviours by fostering a sense of ownership and participation.

We also utilise a combination of communication channels to reinforce the desired behaviours. From interactive workshops to digital platforms, we ensure that our messages reach the target audience effectively and consistently.

Moreover, we strongly emphasise monitoring and evaluation. By collecting data and feedback throughout the behaviour change initiative, we can assess the impact of our strategies and make informed decisions for continuous improvement.

Why Choose Us?

When selecting a consultancy for behaviour change programmes, consider Steps’ expertise and tailored approach. Our track record of over 30 years in the industry showcases our commitment to promoting learning and behaviour change globally. At Steps, we pride ourselves on delivering high-quality programs that aren’t only impactful, culturally sensitive, and adapted to local languages.

What sets us apart is our dedicated team of professionals who are experts in creating customised behaviour change initiatives. We work hand in hand with our clients to design programs that target specific needs and goals, utilising interactive drama and creative learning techniques to drive meaningful change.

Each project we undertake results from thorough research and analysis, ensuring our solutions are tailored to meet each client’s unique requirements.

Our dynamic and versatile approach allows us to blend various methodologies to address diverse challenges effectively. By combining different techniques, we can create programmes that resonate with individuals at all levels of an organisation.

The programmes we develop aren’t one-size-fits-all; they’re carefully crafted to suit our clients’ distinct contexts and objectives. When you choose Steps, you’re selecting a consultancy dedicated to making a real difference in behaviour change.

Contact Us

Connect with Steps through the contact information provided: +44 (0) 20 7403 9000 or via email at Whether you have enquiries about our behaviour change programmes, want to explore collaboration opportunities, or wish to learn more about our services, we’re here to assist you.

You can directly speak with our dedicated team members by calling our phone number, ready to address any questions or concerns. We value direct communication and are committed to providing prompt and informative responses to all enquiries.